Standard Products Launching in Australia
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DAISO Opens New Business Format Standard Products
Australia’s first store to launch in Sydney on 12 December
21 November, (Sydney, Australia) - DAISO Industries Co., Ltd. (DAISO) is pleased to announce the Australian launch of its home and lifestyle retail concept Standard Products by DAISO, offering affordable, well-designed home products that strike a balance between functionality, affordability, locally sourced in Japan, eco-friendliness, and minimalist aesthetics.
Standard Products first store was introduced in Shibuya Mark City in Tokyo in March 2021 and today boasts more than 150 stores in three countries- Japan, Singapore and Taiwan, Australia will be the fourth. The brand is gaining popularity and recognised for its affordable and well-designed home products.
The first Australian store will open on Thursday December 12, 2024, within the recently renovated DAISO store on the third floor of Westfield Paramatta (159-175 Church St, Parramatta NSW 2150). This two-brand complex store model is the first of its kind for DAISO Australia and marks an exciting expansion chapter for the brand.
Based on the concept of "a little bit better is always really nice", Standard Products offers everyday goods that value minimalistic and sophisticated designs. The range features home goods, tableware, kitchen, bath, organisation, cleaning supplies, stationery, Japan-made wares, travel essentials, garden, and camping goods.
All the approximately 2,000 products are original, characterised by unifying textures across categories, neutral colours, clean design, and simple materials such as wood, glass, and stainless steel.
Standard Products has received multiple Good Design Awards, an award operated by the Japan Institute of Design Promotion that recognises consumer user experience, ingenuity, and sustainability.
President and CEO, Seiji Yano, said this concept was developed in response to changes in customer needs a desire to extend the lifespan of product quality.
“In order to enrich the lives of people around the world, we continue to seek prices and quality that impress our customers. We’re increasing customer satisfaction and maintaining our position at the forefront of the market by selling well-made products at affordable prices,” Mr Yano continued.
Seeking to maintain the joy of affordability but also extend a positive experience in homes as well, Standard Products believe that extending the lifespan of product quality is one aspect of the brand’s sustainability vision.
Parramatta Store Overview:
DAISO store (approx. 600 square meters)
Standard Products store (approx. 300 square meters)
Opening Hours:
- Monday 9:30 am – 7 pm
- Tuesday 9:30 am – 7 pm
- Wednesday 9:30 am – 7 pm
- Thursday 9:30 am – 9 pm
- Friday 9:30 am – 7 pm
- Saturday 9:00am - 6 pm
- Sunday 10:00am - 6 pm
Grand opening: Thursday 12th December, 10:00am AEST