Standard Products by DAISO to Open in Melbourne on 15 November 2025
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5 NOVEMBER 2025
After a popular launch in Sydney, the minimalist Japanese lifestyle brand is brining its curated home and lifestyle range to the heart of Melbourne at Midtown Plaza.
Melbourne, Australia - Daiso Industries (Australia) Pty Ltd is please to announce the arrival of Standard Products, a Japanese lifestyle brand operated by DAISO INDUSTRIES CO., LTD. The brand will open its first Melbourne CBD store at Midtown Plaza on Saturday, 15 November 2025.
To celebrate the opening, the first 100 customers will receive a signature Standard Products tote bag, a favourite among fans of the brand.
A New Standard in Everyday Living
Standard Products offers a carefully curated range of home and lifestyle essentials designed with simplicity, quality, and practicality in mind. With a focus on neutral tones and timeless design, the brand reimagines everyday items to be “a little better,” bringing calm and comfort into daily life.
Standard Products has been recognised for its thoughtful product designs, with several products winning Good Design Awards. Behind each product at Standard Products lies a story of craftsmanship and heritage from across Japan. Cutlery is produced in Tsubame City, Niigata Prefecture, an area renowned worldwide for its fine metalwork. Makeup brushes are handmade in Kumano Town, Hiroshima Prefecture, where brush-making traditions trace back to the Edo period and are highly regarded by professional makeup artists around the world. Knives are forged in Seki City, Gifu Prefecture, where over 800 years of sword-making history continue to shape the art of Japanese blades today.
“Daiso has always offered fun and discovery through everyday items.” said a spokesperson for Daiso Industries (Australia) Pty Ltd. “With Standard Products, we’re taking that a step further by bringing to Melbourne a space where quality, simplicity and design come together to set a new standard.”
Bringing Japan Closer to Home
Following the successful launch in Sydney, the Melbourne store marks the next stage of Standard Products’ expansion in Australia. The brand invites customers to experience authentic Japanese design and craftsmanship, now closer to home. With Standard Products soon to be in the heart of Melbourne, there’s a little extra room in your suitcase on your next trip to Japan.
Store Opening:
· Location: Midtown Plaza, Melbourne CBD
· Grand Opening: 10am, Saturday 15 November 2025
Midtown Melbourne Store Overview:
DAISO store (approx. 660 square meters)
Standard Products store (approx. 300 square meters)
Opening Hours:
Monday 10:00am - 9:00pm
Tuesday 10:00am - 9:00pm
Wednesday 10:00am - 9:00pm
Thursday 10:00am - 9:00pm
Friday 10:00am - 9:00pm
Saturday 10:00am - 9:00pm
Sunday 10:00am - 9:00pm
Standard Products Stores Feature:
Approximately 2,000 original items.
· Homewares, tableware, travel goods, stationery, cleaning, organisation and more.
· Products that are Japan-made and locally sourced in Japan
· Award-winning designs, recognised by Japan's Good Design Awards