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About Us

About Hirotake

Congratulations! Smiling gold star to you! You found Daiso – the Japanese shopping wonderland. Get ready to shake up your everyday life with splashes of colour and fun, mix in clever solutions you never knew you needed, and add a twist of sweet Japanesey kawaii on the side!

Daiso brings you fun-meets-functional lifestyle solutions all the way from Japan, stocking a huge range of quality finds from silicon cookware to beautiful tableware, all the beauty products you’ll ever need (a WALL of false eyelashes!), snackfoods, a super kawaii rainbow of stationery like you’ve never seen and that’s not even skimming the surface!

Did we mention that nearly every item available in store is just AU$2.80 ?! Yes, even our famous packs of dried mango, and the caramel corn … and the smiling sponges!

Why visit us? Because the treasure trove of unique and clever products will bring a little bit of joy into your every day. But don’t just take our word for it – see what the rest of the Daiso tribe has to say!


Join the Daiso Tribe - visit us in one of our 22 wonderland’s across Victoria, New South Wales and Queensland and let us share the happy with you!


Team Daiso



"We can’t sell things if we don’t have passion and enthusiasm for selling. In this saturated market, we have to offer customers enjoyment while they shop and [give them] good value for their money. That means what we sell must be worth more its price."

The road to success wasn’t easy for Founder and President of Daiso, Hirotake Yano. After years of struggling through debt, long hours, and an astounding 9 cases of almost-bankruptcy, Yano has built himself an empire. The key to this success lies both in his obsession to develop products that offer more value than their price and his endless desire to please his customers.

Yano takes a hands-on approach and involves himself in the development process of the 70,000 product items Daiso now produces for its 3400 stores around the world.


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    Hirotake Yano is born in Kamo-gun, Hiroshima Prefecture, as the youngest of eight children

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    Daiso is founded by Hirotake Yano in Japan. It is also incorporated as Daiso Sangyo Inc.

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    Daiso’s first directly-managed store, Takamatsu-ten, opened in Kagawa, Japan. Daiso also launches a full-scale development of Daiso’s 100 yen shop chain

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    Received Ministry of International Trade and Industry’s Contribution to Trade Award

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    Daiso opened its first overseas store in Taiwan

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    Expanded for the first time into the Western market, opened a store in Vancouver, Canada




With 3,500 stores worldwide Daiso is a retail powerhouse and a household name throughout much of Asia. Daiso Industries (Australia) is the official subsidiary of the Japanese owned brand and has opened 16 stores across Victoria, New South Wales and Queensland with many more due to open over the coming year. Daiso’s Australian Head Office is located in Melbourne.  

Why work for Daiso?

We’re different. From our unique product range to our one low price to our huge focus on customer experience, we're shaking things up in the  value variety market and we want our future leaders to be part of the change.

We’re growing. Daiso’s rapid growth plans mean that for the right people there will be opportunities for advancement within our leadership team.

We value our employees. At Daiso we pride ourselves on our positive team culture where employees input is valued.  Daiso is committed to providing equal opportunities for all employees. 

Please see below for available positions.



Receive job alerts whenever a new opportunity arises within our company.

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A Current Affair - Daiso $2.80 store

Retail Doctor Group - 14/06/2011



Want to be part of the Haul of Fame? Simply find or upload a video of your Daiso shopping Haul to either YouTube or Vimeo and send us the link.

We’ll pick the best video every month which will feature as our notorious 'Haul of the Month'.

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